Cannabis Industry Learns from Craft Beer?

I have long said that legalization will put small cannabis producers in the same category as craft beer producers … it is possible to survive in the shadow of the corporate giants by finding a unique niche and developing relationships in a community better than the big-boys can do.

Here is a good article that takes that same approach and provides some strategies. It is worth a read:

https://growlermag.com/escape-from-the-underground-lessons-to-the-cannabis-industry-from-craft-beer/